Business Analytics Masters Study in USA

Introduction to Business Analytics

Business Analytics (BA) can be termed as the study of business data using statistical techniques and programming for creating decision support and insights for achieving business goals. It is the combination of skills, technologies, applications and processes used by organizations to gain insight in to their business based on data and statistics to drive business planning. Business analytics is used to evaluate organization-wide operations, and can be implemented in any department from sales to product development to customer service.

Different types of Analytics

Descriptive Analytics: This branch of Business Analytics analyses and finds answer to the question,“What has happened in the past”. As its name suggests, Descriptive analysis or statistics performs the function of“Describing” or summarizing raw data to make it easily understandable and interpretable by humans.

Predictive Analytics: This branch of Business Analytics, uses forecasting techniques and statistical models to find out what is going to happen in future. Predictive analysis helps us in predicting the future course of events and taking necessary measures for the same.

Prescriptive Analytics: This branch of Analytics, makes use of optimization and simulation algorithms to find answer to the question,“What should we do?”. Prescriptive Analysis is used to give advices on possible outcomes. This is a relatively new field of analytics that allows users to recommend several different possible solutions to the problem and to guide them about the best possible course of action

Major Subjects under Business Analytics

• Statistical Programming
• Quantitative Methods
• Database Management
• Data Mining and Business Data Visualization
• Computer Simulation
• Optimization
• Analytics for Big Data
• Decision Analysis
• Artificial Intelligence
• Data Mining and Visualization
• Predictive Modeling
• Supply Chain, Applied Marketing Research
• Marketing Management, Advanced Marketing Analysis, Customer Analysis
• Economics
• Accounting and Finance, Corporate Finance, Pricing Analytics
• Operations Management
• Advanced Database Management
• Social Media and Network Analysis
• Advanced Text Analytics for Business

Top Universities for Business Analytics in USA

Top US Universities for Business Analytics that feature in QS Rankings:

Careers after Business Analytics in USA

A chain of shopping malls can use Business Analytics to use data to understand where to open their next branch for higher profits. Employers could range from Financial institutions to Healthcare organizations, Database marketing and market research firms to Analytics groups, Consulting firms, Retailers to major supermarkets chains. You can become:
Management Analyst
Operations Research Analyst
Marketing Analyst
Data Scientist and other Big Data Roles
Quantitative Analyst/Modeler
Data Business Analyst
Business Analyst Manager or Consultant
Statistician
Data Scientist
Data Visualization Analyst

Who should pursue a Master of Science in Business Analytics?

An MS in Business Analytics should have an aptitude for both technical and business skills, including management and communications, problem analysis and problem solving. These students become proficient with state-of-the-art technologies such as machine learning and optimization, and have to be proficient in communications to convey their ideas. As a result, business analytics graduate programs are ideal for professionals who thrive in environments where they must use a blend of creative, technical and communication skills. It builds on statistics and operations research, congregating tools and expertise from computer science, engineering and business.

Salary of Business Analytics graduates in USA

The average starting salary of business analytics graduates in the USA is around $82000 annually. Many students who have studied Masters in Business Analytics have grossed around $110000 annually too.

STEM Degree – Master’s in Business Analytics

Masters in Business Analytics at most US Universities is a STEM degree. This means, you can thus work in the US for upto three years after studying MS in Business Analytics. Learn more about STEM Courses in the US

Study MS in US

US Education Counseling

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